If you're an eCommerce entrepreneur, you know that great product photography is key to success. And with Amazon's ever-changing rules and regulations, it can be tough to keep up with the latest trends in product photography. But no worries, we have you covered.
Check these five tips to help your Amazon photography stand out from the competition in 2022.
1. Composition And Simplicity
We all know that a good photo takes great composition, and it’s important to understand how to make your images even better by learning some basic principles. A well-composed shot will ensure no confusion regarding the product in the customer's eyes and provides excellent clarity, which translates to fewer bad reviews down the line!
The Rule Of Thirds
Photographers have discovered that you can create more interesting images by positioning your subject off-center. The idea behind this technique comes from an old rule called “The Rule Of thirds,” which says if one-third area falls beneath or above any point on the screen, then there will be balance within three equal parts on each side, i.e., top to bottom and front to back.
Use What’s Available
You can make your product the star of any photo by surrounding it with something else. Try drawing attention to this in an interesting way, and you'll be on the path to a great shot. Use anything available around you as boundaries for framing purposes.
No Distractions From The Product
The answer to shooting a great photo is simplicity. Make sure there aren't any distractions in the background. When you have a lot of negative space in your photo, it will only highlight the subject more. Let in for some extra breathing room around your product, and make sure not too much attention is drawn away from it.
Creative Framing
Creative framing is an eye-catching technique that can be used to draw the viewer in. It also helps you get noticed and focus the customer's attention on what matters most - your product! Creative framings take time to get used to, and with enough practice, you can become a natural at this technique.
2. Perspective And Depth
Try changing the perspective if you want to take your Amazon photography from the ordinary and make it extraordinary. Change how you compose a picture by shooting it from an unconventional angle.
Angles, Angles, And Angles
It is not an understatement that sometimes, you may need to get into an awkward position for a great photo. You can always try getting a different angle for your pictures. If a straight shot doesn't seem as exciting or click-worthy, it may be time to get down on all fours. Go ahead and try anything to make your product photography stand out!
Ways To Get Various Perspectives
There are various ways to create a unique perspective for your product. You can either look up at it, shoot from an elevated height, or use micro photography, which offers an even closer view than normal and allow for all the details in your product that most people don't see displayed!
Introduce Layers
The idea of drawing in your viewers with depth is not just for paintings. You can achieve this by adding something to the foreground, such as a few books with your product behind them. Hence, customers stay focused on what's important instead of getting distracted by everything else.
Utilize Leading Lines
Leading lines are a powerful tool that can be used to draw the viewer's eye into your image. One way of doing that is to use natural patterns such as trees, rivers, or bridges so they don’t seem too artificial.
3. Natural Lighting And The Sun
Have trouble capturing that perfect shot? Here is a quick tip for getting great silhouette pictures. Facing the sun while taking photos can be tricky, but it will give you great silhouette pictures. Silhouettes are where your subject has a dark or black outline against brighter backgrounds and little detail inside their shaded form; usually, they have crisp edges to make it stand out even more than usual!
Get your product and then position yourself so that either the sun is presently behind that product or another object in the photo. Depending on what you want to focus on in that picture particularly, you can adjust accordingly. Move around to see if you prefer a silhouette angle and go with the best one.
4. Reflections
Reflections are the best way to offer an interesting perspective on your subject. In fact, they can completely transform a boring image into something jaw-droppingly gorgeous. You just need to practice working with them!
Reflections are found everywhere, in the most unexpected places, and can often shine a brighter, more interesting light on an ordinary product. Additionally, glass is a versatile and budget-friendly element that can be used in many ways to create or edit your final product image.
5. Symmetry
Symmetry is a beautiful thing to witness. Whether in nature or created by humans, you can't help but stop and admire symmetry when seen with your own eyes. This is also why symmetrical product photography works so well at getting clicks and conversions.
When shooting a symmetrical image, keep the vertical lines upright and the horizontal ones level. It's your job as a photographer to capture what you see and work towards making everything look perfect. When taking this shot, be prepared to adjust settings until satisfactory results. Photo editing tools like Photoshop can also be used to create symmetry.
Conclusion
To take great product shots that will help increase sales, you must keep the following things in mind.
● Composition and simplicity are key, as is using what’s available to you to frame your shot creatively.
● The Rule of Thirds still applies, but be careful not to have any distractions from the product itself in your photo.
● Play around with angles and perspectives to get different looks, and use natural light whenever possible.
● Reflections can also add an extra layer of interest symmetry can create a visually appealing image.
By following these tips, you can see an uptick in sales due to Amazon photography.
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