The Best Amazon Seller Software Tools Every Seller Needs (2024)

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Running a successful Amazon business is no easy task. It’s a demanding job that requires your utmost attention in almost every facet of the business from product research and listing optimization to advertising, review management, profit analysis and a whole lot more. And once you get momentum, you just can’t afford to take your foot off the gas. If one small thing slips through the cracks...you could be at risk of suspension.

That’s why it’s incredibly important to over-invest in automation to ensure you’re de-risking your business as much as humanly (robotically?) possible. Having the right software in place can save you more time and money than you can imagine, and will help prevent a dreaded suspension.

We’ve interviewed hundreds of successful Amazon business owners to better understand the tools they’re deploying to remain competitive and safely grow successful Amazon businesses. In addition, we leveraged our personal experiences selling on Amazon. We then compiled our findings and built a list of the most valuable software tools for growing a successful business on Amazon.

We may receive compensation from the tools featured in this guide. However, we do not recommend any tools or services that we do not use in our businesses, have not fully evaluated, or that are not successful for our clients.

Top 3 Amazon Seller Software Tools

There are over 10 Amazon software tools that we believe every Amazon seller needs. But if you’re short on time or have a limited budget, we recommend leveraging the 3 tools below that we believe to be the most valuable Amazon software tools a seller can add to their tool belt. Keep reading for the full list.

1. Helium 10

Helium 10 is the best all-in-one Amazon management tool, handling everything from product and keyword research, listing optimization, analytics, and a whole lot more

Helium 10 Coupons

CXMMERCE10 for 10% off of every month

CXMMERCE50 for 50% off your first month

Here’s how to enter your Helium 10 coupon.

2. FeedbackWhiz

FeedbackWhiz is the best Amazon feedback and review management tool, offering intelligent and Amazon-compliant automation to improve product reviews and repair feedback.

FeedbackWhiz Coupons

COMMERCE50 for 50% off your first month

The FeedbackWhiz coupon is entered on the payment page after you’ve signed up for your free trial.

3. ManageByStats

ManageByStats is the best Amazon analytics tool on the market, making it incredibly easy to understand your true performance in real time. Gain access to robust reporting and analytics for sales, margins, promotions, refunds, profit, and more so you can make more intelligent business decisions.

Now let’s get to the full list.

Best Amazon Product Research Tools

One of the first and most important things you need to do when launching a business or brand new product on Amazon is research the market, competitive landscape, and profit potential. The below tools are best in class at just that.

Helium 10

Helium 10 offers a suite of the most powerful Amazon tools on the market for product research, SEO, spying on competition, and much more. Helium 10 makes it insanely easy to find and analyze critical data points that play a significant role in product development such as reviews, customer insights, and competitor listing quality. It increases research efficiency, eliminates the guesswork, and is trusted by top Amazon sellers.

Key Helium 10 Features

Product Database
Product Research
Keyword Research
Competitor Analysis
Competitor Listing Analysis
Review History Tracking
SEO Tools
Listing Optimizer
Sponsored Products Insights
Chrome Extension

Helium 10 Pricing

Helium 10 has a free plan with limited features and does not require a credit card to sign up. Paid plans range from $97/mo to $397/mo and include free Amazon training.

Jungle Scout

Jungle Scout offers one of the most comprehensive Amazon product databases in the industry. You can easily search for products by keyword, category, or custom filters to find a winning product that meets your criteria. Or you can install their Chrome extension to analyze Amazon products on the spot. Additionally, you can add products to your Product Tracker to ensure you’re keeping a close eye on competition or product opportunities.

Key Jungle Scout Features

Product Database
Product Tracker
Opportunity Finder
Keyword Scout
Rank Tracker
Chrome Extension

Jungle Scout Pricing

Jungle Scout’s pricing starts at $39/mo and scales to $129/mo. If you have an appetite to pay upfront for the year, they offer a discount up to 55%.

Keepa

Keepa is an Amazon price monitoring tool that maintains historical prices for all products on the Amazon marketplace, in addition to a variety of other valuable data points such as sales rank, FBA fees, and competitors. This allows you to better research products to understand profit potential and make educated product development decisions. Additionally, it allows you to spy on competitors pricing so you can always be one step ahead.

Key Keepa Features

Price History Charts
Price Drop and Availability Alerts
Buy Box Statistics
International Amazon Prices
Daily Deals
Browser Extensions - Display Keepa Data Directly on Amazon Pages

Keepa Benefits

Saves time gathering historical pricing information
Gain valuable information on products and competitors
React to market conditions faster with price drop alerts

Keepa Pricing

Keepa offers a free Chrome extension with limited access and a €15/mo package for full access to all features.

Best Amazon Keyword Tools

SellerApp

SellerApp offers a plethora of Amazon-specific tools to help Amazon sellers run their businesses more efficiently and profitably. It’s keyword research tool is extremely useful in helping Amazon sellers find the best keywords to use in their listings by ensuring they’re using keywords that are being searched for in high volume and that are most relevant to customer needs.

SellerApp is trusted by top brands and Amazon sellers such as Four Sigmatic, TruKid, Quantum Networks, and Cheddies.

SellerApp Key Features

135m+ Keywords
Monthly Search Volume
PPC Cost
Impression Rate
Keyword Relevancy
Long-tail Keywords
Historical Keyword Trends
Competitor Keyword Intelligence

SellerApp Pricing

SellerApp has a free version of its Keyword Search tool with limited data access. Paid plans start at $99/mo and scale up to $199/mo based on the # of tracked products, support priority, team members, and access to a success coach. A 7-day free trial is available.

Magnet by Helium 10

Helium 10 is one of the best all-in-one Amazon software tools on the market. But if you don’t need everything it offers, you’re in luck. Helium 10 has modularized it’s platform so you can pick and choose a few of the specific tools you’d like to leverage for a lower price point.

Magnet is Helium 10’s Amazon keyword research tool that allows you to discover high volume and relevant Amazon keywords.

Key Magnet Features

Custom Search Filters and Sorting

Word count
Search volume
# of competing products
Relevant Keyword Recommendations
Estimated Search Volume
Keyword Phrases
Broad Phrase Search Volume
Headline ASINs
CPR Total/Daily Giveaways

Magnet Pricing

Magnet by Helium 10 is $37/mo. There is a free plan available that allows for 2 uses per day.

Keyword Tool

Keyword Tool is an established keyword research tool with a single focus: keywords. Many Amazon tools have their hands in many different functions of Amazon selling which makes it difficult to devote full attention to any specific one.

Since Keyword Tool takes the opposite approach, they’ve been able to build a great Keyword Tool for Amazon (and non-Amazon channels).

Key Keyword Tool Features

Keyword Research
Search Volume
Long-tail Keywords
CPC Data
Competitor Analysis

Keyword Tool Pricing

Keyword Tool has a free plan with limited features. Paid plans start at $69/mo and scale to $159/mo based on features, search volume, API requests, and # of users.

Best Amazon Repricers

Informed.co

Informed is one of the most effective and widely-adopted repricers on the market, boasting an average increase in Buy Box ownership of 63% within the first two weeks for its customers. Informed offers a variety of tools for newbies and advanced sellers and allows you to leverage existing repricing strategies or build your own fully custom strategy. You can’t go wrong with Informed. It offers robust functionality for both wholesalers/resellers and private label sellers.

Key Informed Features

Algorithmic Repricing
Win Buy Box
Suppressed Buy Box
Velocity-based Repricing
Compete with Featured Merchants
Compete with SFP
Compete with Amazon
Performance Analytics
Listing and Competition Reporting

Informed Repricer Pricing

Informed.co’s pricing is based on revenue. It starts at $49/mo for up to $5,000 in monthly revenue and scales up to $499/mo for up to $2,000,000 in monthly revenue. Custom plans are available for sellers generating more than $2,000,000/mo. Informed offers a 14-day free trial.

Seller Snap

Seller Snap is the one of the most advanced AI-powered Amazon repricers in the industry. Inspired by Game Theory, Seller Snap’s intelligent algorithmic repricer is constantly learning and analyzing the landscape in order to detect competitor behavior and deploy the optimal strategy to keep you one step ahead. It’s phenomenal for wholesalers and resellers and is continuing to build more functionality for private label sellers.

Key Seller Snap Features

AI Amazon Repricer
Avoid Price Wars
Rules-based Repricing
Win Buy Box
Compete with SFP
Compete with ASINs
Scheduled Repricing Days/Hours
Revenue and Profitability Analytics
Identify Competitors
Inventory and Replenishment Analytics

Seller Snap Pricing

Seller Snap’s standard pricing starts at $250/mo and scales up to $800/mo depending on the number of users, stores, and listings. Seller Snap’s pricing is not based on revenue. Seller Snap has custom pricing options for larger agencies or sellers with larger catalogs. A 15-day free trial is available.

If you'd like to learn more about repricing and read a deeper analysis on Amazon repricers, check out this article on the best Amazon repricers.

Best Amazon PPC Tools

Profit Whales

Profit Whales is an Amazon advertising automation tool powered by big data and data science. It can be configured in a matter of minutes and it will automatically start harvesting keywords and optimizing campaigns.

Key Profit Whales Features

Keyword Harvesting
Data Driven Changes
Smart Bid
Goal-driven Algorithms
Account Manager
Product-level Analytics
Impact of Ads on Organic Sales
Dayparting
Negative Keywords

Profit Whales Pricing

Profit Whales has 3 different products you can purchase that range from $280/mo to $5,000/mo+ for automated ads or managed services. You can also pay a one-time fee of $500 for their ad creation service.

Teikametrics

Teikametrics has built one of the most innovative AI-powered Amazon PPC management tools in the space. It offers a self-service platform that combines analytics, automation controls, and AI to drive the best return on your Amazon ad spend. It’s used by top DTC and traditional brands such as Brooklinen, Nutribullet, Clarks, Reef, and Swanson.

Key Teikametrics Features

Dynamic Bid Optimization
Keyword Add Automation
Goal-oriented Campaigns
Product-specific Campaigns
Custom Analytics

Teikametrics Benefits

Extreme customization to meet your business and brand needs
Saved time with automated bids
Increased ROAS
Increased profit margins
30%+ median sales lift after 90 days

Teikametrics Pricing

Teikametrics Flywheel Self-Service plan is $59/mo and charges 3% of ad spend after $5k. Managed services start at $1,500 and scale up to $5,000. A 30-day free trial is available.

Best Amazon Reporting and Analytics Tools

ManageByStats

ManagebyStats is an extremely intuitive Amazon analytics and reporting tool. It pulls in just about every data point that Amazon gives access to and delivers it to you in an easy-to-use interface that’s packed with valuable insights to help you understand exactly how your business is performing and who your customers are. In the event you’d like ManageByStats to take into consideration additional data points that aren’t native to the platform, you can import custom data fields and build custom dashboards to account for just about anything you’d like.

Amazon analytics has never been easier.

Key ManageByStats Features

Full Profit Reporting - Sales, Fees, Taxes, ACOS, Refunds, COGS
Add Custom Expenses
Customer Data - Repeat Buyers, Promotions, Geo Analytics
Replenishment Reporting
Multiple Amazon Seller Accounts

ManageByStats Pricing

ManageByStats has two standard pricing options: $19.97/mo and $59.97/mo depending on how much of the platform you’d like to adopt. For agencies and larger sellers, they offer custom plans. A 14-day free trial is available.

HelloProfit

HelloProfit is a commonly used Amazon profit and analytics tool that provides you with all the major data and analytics you need to run a profitable Amazon business - in real time. It simplifies your accounting and gives you more actionable information than many other tools combined. You can’t go wrong with HelloProfit.

Key HelloProfit Features

High Level Merchant Reporting
Granular Reporting
Multiple Merchant Accounts
Measure Individual Product Growth
Hide Unwanted Data Points
Custom Reports
Payout Reporting
Notifications for Custom Parameters
Customer Reports - Repeat Buyers, Refunds

HelloProfit Pricing

HelloProfit is $97/mo and offers a 21-day free trial.

Best FBA Forecasting Tools

Inventory Planner

Inventory Planner is an insanely powerful forecasting tool for Amazon FBA (and many other channels such as Shopify). It gives you a single interface to manage everything inventory or purchasing-related and provides detailed forecasting analytics to ensure you’re prioritizing your most profitable inventory and liquidating stale inventory. You can then build POs and even create FBA shipments from the Inventory Planner UI.

Inventory Planner Key Features

Manage Multiple Regions and Warehouses
Inventory Forecasting
Purchase Orders
Supplier Management
Lead Times
Overstock Analysis
Kitting/Bundling Forecasting
FBA Shipments
Do Not Split FBA Shipments
Label Printing
Profit Analytics
Avoid Long-term Storage Fees

Inventory Planner Pricing

Inventory Planner starts at $99/mo and scales up to ~$1,500/mo for standard plans. Pricing is based on SKU count, # of connections, and # of warehouses. A 14-day free trial is available.

Forecastly

Forecastly is a go-to Amazon FBA forecasting system created as a standalone tool by the Jungle Scout team. It syncs with your Seller Central account and pulls in all the right data points including sales rank, order volume, Buy Box stats, and more to provide real-time, accurate reorder recommendations. Take seasonality into consideration, reduce stockouts and bad sellers, and increase cash flow with Forecastly.

Key Forecastly Features

Predictive Analytics
Inbound Shipments
Purchase Orders

Forecastly Pricing

Forecastly starts at $80/mo and scales up to $299/mo based on order volume and payment schedule. A 14-day free trial is available.

Best Amazon Feedback and Review Management Tools

FeedbackWhiz

FeedbackWhiz offers the best software for Amazon feedback management, product reviews, and email automations, hands down. Easily create email campaigns to maximize positive feedback and address urgent negative feedback and product reviews - all packed in an intuitive yet easy-to-use interface.

Feedback and reviews are critical to your success on Amazon, so don’t sleep on this one.

Key FeedbackWhiz Features

Custom Email Feedback Campaigns
Ability to Prioritize Negative Feedback
Negative Review Notifications
Manage Product Reviews
Monitor Key Events (Feedback, Reviews, Buy Box, Listing Hijackers, Returns)

FeedbackWhiz Pricing

FeedbackWhiz has 5 pricing tiers ranging from $0/mo to $139.99/mo. Pricing is based on the number of monthly email and review requests, email campaigns, and marketplaces.

Best Amazon Listing Optimization Tools

Sellzone

Built by the SEMrush team, Sellzone offers a powerful suite of Amazon tools that help Amazon sellers optimize listings, improve visibility, and maximize conversions.

Sellzone Listing Quality Key Features

Audit listings, improve product pages' visibility, CTR, and sales
Check for Amazon guidelines and style guide fit
Fix content errors and incomplete listings
Gather new ideas and best practices
Evaluate the overall health of a listing based on the ratio of failed to successful checks
Get recommendations for listing optimization according to Amazon guidelines and best practices
Revamp your listings to increase visibility and conversion rates

Sellzone Pricing

The Split Testing tool is completely free.

Listing Protection, Traffic Insights, and Listing Quality Check are included to the full Sellzone package priced at $50 a month. ‍

7-day free trial available.

Splitly

Splitly is another powerful Amazon tool developed by the Jungle Scout team. It’s one of the only tools that enables you to run algorithmic A/B split tests on your Amazon listings, making it easy to determine the most effective copy, images, price point, and keywords in just a few clicks.

Running A/B tests without Splitly is an extremely manual and tedious process and requires you to be highly disciplined by logging into Seller Central at set intervals to make listing changes, log your data, and then routinely analyze it - all of which is eliminated by Splitly.

It pays for itself in time savings and finding your profit peak is a nice cherry on top.

Splitly Key Features

Algorithmic A/B Split Testing
Test Pricing, Images, Titles, Features, Descriptions, Keywords
Profit Peak - Automated Pricing Optimization
Continuous Private Label Repricing
Keyword Rank Tracking
Sophisticated Reporting

Splitly Pricing

Splitly’s pricing ranges from $47/mo to $497/mo based on the number of concurrent tests you’re running, number of keywords you’re tracking, and whether or not you’re using Profit Peak.

Best Amazon Reimbursement Tools and Services

Amazon isn’t perfect. We all know that. They can even cost you tens of thousands of dollars (and sometimes hundreds of thousands of dollars) in fees due to discrepancies and lost inventory. But if you can identify the discrepancy or lost inventory, they’ll reimburse you. All you have to do is ask.

The hard part is identifying every discrepancy, filing claims, and following up on claims. Thankfully, there are tools and services that can automate it.

Seller Locker

Seller Locker arguably generates the highest proven ROI than any other Amazon software or service out there. It monitors every unit sent into FBA to ensure it is either in-stock or sold. And if it’s neither, it ensures you’ll get reimbursed. Further, it ensures that you’re being charged correctly for FBA fees.

It accomplishes this by gathering all the data and evidence needed to recover the dollars rightfully owed to you and making it easy to file claims and follow-up on claims.

To get the most out of the service, you’ll need to be organized and have your ducks in a row so please take the setup process seriously. It is for your benefit.

Key Seller Locker Features

FBA Fee Reductions
Transparent Auditing
Easy Claim Prep, Creation and Follow-up
Automatic Proof of Delivery
Free Storage of Invoices, Bill of Lading, Packing Slips
FBA Fee Calculator to Optimize Packaging
Inbound Shipments
Auto-generated Order Sheets
Chrome Extension

Seller Locker Benefits

Lower FBA Fees
Saved Time
Inventory Reimbursements
Higher Profit Margins
1% - 5% Average Reimbursement on Sales

Seller Locker Pricing

Seller Locker doesn’t get paid unless you do. They do not charge a base monthly fee. Rather, they charge 25% of reimbursements received.

Best Amazon Launch Tools

Getting traffic, sales, and reviews on your Amazon listings as quickly as possible is critical to a successful product launch. But it can be hard to find customers to help prime the pump. You can run ads on a landing page, leverage influencers, and build your own audience - but this all takes time and cash.

You can also leverage promotional channels and marketplaces with existing customer bases with purchasing intent.

Below are some tools that will assist with your launch on Amazon.

JumpSend

In 2019, JumpSend merged with JungleScout.

JumpSend is a deal marketplace focused exclusively on Amazon where customers congregate to find great deals. It bridges the Amazon launch gap by allowing you to easily create promotions and email campaigns and push them to their audience of over 100,000 shoppers.

That’s right, JumpSend has curated a marketplace of shoppers looking for new and interesting discounted products and they allow you to get in front of them. And since JumpSend merged with Jungle Scout, there are now a variety of additional tools you can leverage to better manage your launch. We’ll tell you what Jungle Scout plan to sign up for below to ensure you’re able to access the JumpSend features.

Key JumpSend Features

100k Shoppers Ready to Buy
Email Campaigns
Promotions

JumpSend Benefits

Increase sales velocity
Encourage and increase customer reviews
Minimize negative feedback

JumpSend Pricing

JumpSend merged with JungleScout and in order to access the JumpSend features (“Email Campaigns” and “Promotions”), you’ll need to sign up for the “Suite” plan which starts at $69/mo if paid monthly or $49/mo if paid annually ($589).

Best Amazon Suspension Prevention and Reinstatement Services

There is truly nothing worse than getting suspended on Amazon, especially when it’s the first time it’s happening to you. The appeal process is tricky and it’s tough to know if you’re taking the right approach, especially because your growing business is now on the line.

The key to a successful appeal is to fully understand Amazon’s process, ensure you have all the necessary data in place, and to have a fine-tuned action plan in place. Because it’s a tedious process that’s easy to get wrong and because your business is literally on the line, it’s best to leave it to the pros that have successfully done it thousands of times. Investing a few thousand dollars to significantly increase your chances of reinstatement is a no brainer.

eGrowth Partners

eGrowth Partners has been helping Amazon business owners successfully reinstate their Amazon accounts since 2015 (in addition to a variety of other useful services) - in fact, they even wrote a book on Suspension Prevention.

They conduct extensive research to identify the root cause of your suspension, demonstrate to Amazon that you understand the problem and that you have a rock-solid action plan in place, and file as many appeals as necessary. And if they have to, they’ll even escalate to Amazon’s executive team to get to a resolution.

They have a 97% success rate for a reason.

eGrowth Partners Services

Amazon Account Reinstatement and Appeals

In-depth root cause analysis
Report of findings and honest feedback on best chance at success
Plan of Action/Appeals customized to your case
Trustworthy advice from long-time Amazon reinstatement experts
24-hour Turnaround for Expedited Service
ASIN Reinstatement
Brand Enforcer

eGrowth Partners Benefits

Increased sales on Amazon by 200% or more
Aggressively defending against unauthorized resellers
Proven solutions for preventing Amazon account and listing
suspensions
Scaling your business so you can take that stress-free vacation you crave
Expert reinstatement support that gets you back to selling quickly

eGrowth Partners Pricing

eGrowth Partners charges $2,500 for 3-5 business day account appeal and $5,000 for an expedited 24-hour account appeal. ASIN reinstements are $1,250 for 3-5 business day appeal and $2,500 for a 24-hour appeal.

Conclusion

Every Amazon business is different, so please be sure to conduct your own due diligence to ensure you’re choosing the best Amazon software tools for your unique needs before making a purchase. Visit our Amazon software tool directory to find additional tools for more specific business functions.

If you need extra help evaluating tools, feel free to reach out to our team for a free consultation.

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