Are you at a loss when it comes to pricing your products? Do you struggle with creating the perfect offer? Pricing items correctly can be an art form, one that requires meticulous attention to the market landscape. In order to find a sweet spot that’s not too high and not too low, you must constantly be aware of your competition and how your price points compare.
The Informed.co repricer is an automation tool that does much of this heavy lifting for you. By analyzing vast quantities of pricing data, the competitive repricing platform develops intelligent strategies that result in more conversions and greater sales for your business.
In the Informed repricer review that follows, we’ll take a deep dive into the platform, and explore how you can leverage it’s automated Amazon pricing software to your benefit as an online seller.
What is Informed.co? 🚀
Informed.co is a piece of ecommerce software specifically designed for Amazon and Walmart sellers. It is tailored to find ideal prices that you can apply to your listings, in order to win the buy boxe more, maximize your profit margins, and keep prices competitive.
In addition to aspects like product photography and descriptions, the offer price is one of the most important elements of a listing. If a price is not compelling enough to make shoppers want to click “buy,” you are missing out on a large number of potential sales, no matter how good your product quality might be. Not to mention, if you’re not owning the buy box, you’re not even giving yourself a chance.
This is where a tool like Informed.co comes in handy: it ensures your prices are in line with the expectations of consumers while remaining competitive enough to own the buy box, and will not be a roadblock to the revenue you are hoping to generate.
How does Informed.co work? 🤔
After signing up to the platform–which supports marketplaces in over fourteen countries–Informed.co connects to your Amazon or Walmart seller accounts and syncs with your data. The business of optimizing your listing prices can then occur, based on the information gathered and your catalog of product offerings.
Informed.co Key Features 🧰
Informed.co has a series of robust features that enabled you to deploy a variety of repricing strategies to help you win the buy box and improve profit margins.
Pre-Built Algorithms
Informed.co uses AI and machine learning in order to help find the ideal prices for your products. There are a host of pre-built algorithms designed to accomplish specific repricing strategies based on your unique business.
For example, there is a dedicated Get The Buy Box algorithm. This adjusts the prices of your products in response to changes made by your direct competition, and can help you secure coveted buy boxes, which is what most shoppers click on when making purchases.
You can also calibrate your prices even if you have no competitors, using their proprietary Optimal Price algorithm.
Customized Algorithms
If the pre-built algorithms do not accomplish what you are looking for, you are able to build your own.
Let’s say you are an Amazon seller using FBA and only want to compete against other FBA sellers when it comes to pricing. The dynamic capabilities that Informed.co provides make this level of customization possible.
The same concept applies if you are an MFN seller only looking to compete against other MFN sellers. The tool will take those prices into consideration exclusively.
Flexible Options
Informed.co enables you to make very granular decisions about how and when you want your products to be repriced. Sometimes, for example, you don’t want to engage in a race to the bottom on your price point, and would rather be the premium offering. You can use the tool to choose if you’d rather price below, above, or match the prices of other sellers at any given time.
It’s a highly advanced Amazon pricing software. You can even setup multiple strategies simultaneously to increase buy box ownership and maximize sales.
Informed.co FAQs 🙋
Can you pause repricing?
Yes. If at any time you want to temporarily pause repricing, you can disable this in your account settings so that product prices are not updated automatically.
Which marketplaces are supported?
Amazon and Walmart are the third-party selling marketplaces supported by Informed.co in addition to most international marketplaces on Amazon.
Is there an API?
Yes. Informed.co offers a public API to automate tasks such as updating your listings.
Informed.co Pros ✅
- Advanced analytics tools and reporting. You can quickly view and download reports that go over advanced revenue analytics. These can show you valuable metrics at glance, and help you analyze how your selling strategies are performing.
- Maximized profits. There are a series of built-in tactics designed to boost your revenue. For instance, the tool automatically increases your price when you’re in the buy box, locking in guaranteed profits and elevated margins.
- Expands your customer base. Nothing is more frustrating as an online seller than having items to sell, but not reaching customers because of lack of visibility. By accurately pricing your products based on hard data, you are equipped to increase your buy box ownership and increase the likelihood that customers choose you over the competition.
- Strong customer support. There is a dedicated Help Center on the website and email support available. This can be utilized to answer any lingering questions about the tool and find resolutions to problems you may be encountering.
Informed.co Cons ❌
- Tailored to third-party marketplaces and resellers. The tool is only really useful if you use a third-party marketplace like Amazon and resell products. If you are a DTC brand owner who runs a Shopify store exclusively or a private label brand on Amazon, this tool is not going to be of assistance.
- Have to still keep an eye on your prices. While the software is designed to use AI to gauge prices and reprice accordingly, it’s always a good idea to check and make sure nothing is out of line with your expectations, in case there are any bugs in the system that need to be resolved.
- Load times vary. Based on the massive volume of data that is being gathered and analyzed, speed and load times can vary, but are generally smooth.
- Limited call support. Phone support is only available for higher tiered customers. However, as mentioned, there is a Help Center and email support that is responsive and useful for all customers.
Informed.co Pricing 💰
Pricing is based on the monthly revenue of your business. For sellers generating up to $5,000/month, the price to use the tool is $49/month.
There is a free trial available.
Final Thoughts 🕵️♀️
Informed.co is a quick and streamlined way to automate listing prices for online businesses of any size. It keeps your offers and prices competitive while reducing the need for manual pricing research.
There are many benefits to this approach, as we have outlined in this article. Chief among them is the fact that you are able to spend less time scouring the marketplace for how similar products are priced, relying on guesswork. Instead, you can let a pricing automation tool like this make clear-cut decisions based on verifiable metrics.
According to Informed.co, customers who use the tool for regularly adjusting prices see an increase in their buy box ownership by an average of 63% in the first two weeks. This is a meaningful improvement, and one that can make a real difference in your sales.
If you are a seller struggling to win the buy box, or gain visibility on your products in general, Informed.co might just be the platform you need to jump-start your listings.
👉 Sign up for Informed.co here.
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