Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
When a visitor arrives on a website and does not engage further by clicking on any other pages or links, it is considered a "bounce."
The bounce rate is calculated by dividing the number of single-page visits by the total number of visits to the site and expressing the result as a percentage.
A high bounce rate can indicate that a website's landing page or content is not relevant or engaging to the visitor, or that the website's navigation and design are not user-friendly.
Bounce rate can be used to identify areas for improvement in a website's user experience and content strategy, and is often used in conjunction with other web analytics metrics to evaluate website performance.
Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.
A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.
Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).
