Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
When a visitor arrives on a website and does not engage further by clicking on any other pages or links, it is considered a "bounce."
The bounce rate is calculated by dividing the number of single-page visits by the total number of visits to the site and expressing the result as a percentage.
A high bounce rate can indicate that a website's landing page or content is not relevant or engaging to the visitor, or that the website's navigation and design are not user-friendly.
Bounce rate can be used to identify areas for improvement in a website's user experience and content strategy, and is often used in conjunction with other web analytics metrics to evaluate website performance.
The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.
The conversion rate is the percentage of your total website traffic that purchases from your store.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
