DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.
In a DTC model, the company typically controls the entire customer journey, from product development and manufacturing to marketing, sales, and customer service. This allows the company to have greater control over the customer experience and to build a stronger brand connection with its customers.
DTC companies often leverage digital channels, such as e-commerce websites, social media, and email marketing, to reach and engage with customers directly.
DTC has become increasingly popular in recent years, particularly in industries such as fashion, beauty, and home goods, as technology has made it easier and more cost-effective to establish and grow a direct-to-consumer brand.
Free cash flow (FCF) is a measure of a company's financial performance that represents the amount of cash generated by the business after accounting for capital expenditures required to maintain or expand its operations.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
