DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.
In a DTC model, the company typically controls the entire customer journey, from product development and manufacturing to marketing, sales, and customer service. This allows the company to have greater control over the customer experience and to build a stronger brand connection with its customers.
DTC companies often leverage digital channels, such as e-commerce websites, social media, and email marketing, to reach and engage with customers directly.
DTC has become increasingly popular in recent years, particularly in industries such as fashion, beauty, and home goods, as technology has made it easier and more cost-effective to establish and grow a direct-to-consumer brand.
Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
