Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).
The ultimate goal of SEO is to drive more organic traffic to a website by improving its search engine rankings for relevant search queries. SEO involves a variety of techniques, including keyword research, on-page optimization, link building, content creation, and technical optimization.
By optimizing a website or content for search engines, SEO aims to make it more accessible and understandable to both users and search engines, ultimately leading to increased visibility, traffic, and revenue for the website or business.
Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.
Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence.
