Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).
The ultimate goal of SEO is to drive more organic traffic to a website by improving its search engine rankings for relevant search queries. SEO involves a variety of techniques, including keyword research, on-page optimization, link building, content creation, and technical optimization.
By optimizing a website or content for search engines, SEO aims to make it more accessible and understandable to both users and search engines, ultimately leading to increased visibility, traffic, and revenue for the website or business.
Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.
A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
