Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).
The ultimate goal of SEO is to drive more organic traffic to a website by improving its search engine rankings for relevant search queries. SEO involves a variety of techniques, including keyword research, on-page optimization, link building, content creation, and technical optimization.
By optimizing a website or content for search engines, SEO aims to make it more accessible and understandable to both users and search engines, ultimately leading to increased visibility, traffic, and revenue for the website or business.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query.
ASIN is an acronym that stands for “Amazon Standard Identification Number.” When you visit a product page on Amazon’s website, the URL contains this 10-character number.
