Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Marketing

Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).

The ultimate goal of SEO is to drive more organic traffic to a website by improving its search engine rankings for relevant search queries. SEO involves a variety of techniques, including keyword research, on-page optimization, link building, content creation, and technical optimization.

By optimizing a website or content for search engines, SEO aims to make it more accessible and understandable to both users and search engines, ultimately leading to increased visibility, traffic, and revenue for the website or business.

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Fulfillment by Amazon (FBA)

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers

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Conversion Rate

What is Conversion Rate?

The conversion rate is the percentage of your total website traffic that purchases from your store.

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Customer Lifetime Value (CLV)

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) represents the total funds a consumer spends at a business for products and services without any specific time measurements restricting the data.