A 3PL, or third-party logistics provider, is a company that offers outsourced logistics services to businesses that need to manage their supply chain operations more efficiently.
A 3PL typically provides a range of logistics services, including transportation, warehousing, inventory management, order fulfillment, and freight forwarding, among others. These services can be tailored to meet the specific needs of a business and are often provided on a contract basis.
By outsourcing their logistics operations to a 3PL, businesses can focus on their core competencies while leaving the complexities of logistics to a specialized provider. 3PLs can also provide cost savings and improved efficiencies by leveraging their expertise and economies of scale to optimize logistics processes.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
Fulfillment by Merchant (FBM) is a method of fulfilling orders in which a third-party seller handles all aspects of the order fulfillment process, including storage, picking, packing, and shipping.
DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.
