A 3PL, or third-party logistics provider, is a company that offers outsourced logistics services to businesses that need to manage their supply chain operations more efficiently.
A 3PL typically provides a range of logistics services, including transportation, warehousing, inventory management, order fulfillment, and freight forwarding, among others. These services can be tailored to meet the specific needs of a business and are often provided on a contract basis.
By outsourcing their logistics operations to a 3PL, businesses can focus on their core competencies while leaving the complexities of logistics to a specialized provider. 3PLs can also provide cost savings and improved efficiencies by leveraging their expertise and economies of scale to optimize logistics processes.
Customer Acquisition Cost (CAC) is a metric that represents the total cost a business incurs to acquire a new customer.
ASIN is an acronym that stands for “Amazon Standard Identification Number.” When you visit a product page on Amazon’s website, the URL contains this 10-character number.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
