Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates. CTR is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100.
For example, if an ad received 1,000 impressions and 50 clicks, the CTR would be calculated as follows:
CTR = (50 clicks / 1,000 impressions) x 100% = 5%
CTR is an important metric for digital marketers, as it provides insights into how effectively an ad or a link is engaging its target audience. A higher CTR generally indicates that an ad or a link is more relevant and appealing to its target audience, while a lower CTR may suggest that the ad or link needs to be revised or optimized to better resonate with its audience.
Stock Keeping Units, or SKUs, are alphanumeric codes that retailers assign to track products. The information helps them identify specific inventory items, measure sales, and promote more efficient shopping experiences.
CPM stands for "Cost per Mille" (also known as "Cost per Thousand"), which is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an advertisement.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query.
