Click Through Rate (CTR)

What is Click Through Rate (CTR)?

Analytics

Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates. CTR is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100.

For example, if an ad received 1,000 impressions and 50 clicks, the CTR would be calculated as follows:

CTR = (50 clicks / 1,000 impressions) x 100% = 5%

CTR is an important metric for digital marketers, as it provides insights into how effectively an ad or a link is engaging its target audience. A higher CTR generally indicates that an ad or a link is more relevant and appealing to its target audience, while a lower CTR may suggest that the ad or link needs to be revised or optimized to better resonate with its audience.

More Terms

You Might Also Like

This is some text inside of a div block.

Brick and Mortar

What is Brick and Mortar?

Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence.

This is some text inside of a div block.

3rd Party Logistics (3PL)

What is 3rd Party Logistics (3PL)?

A 3PL, or third-party logistics provider, is a company that offers outsourced logistics services to businesses that need to manage their supply chain operations more efficiently.

This is some text inside of a div block.

301 Redirect

What is 301 Redirect?

A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.